Finding Your Brand's Mojo: A Chat About Reconnecting in Business

I was on a call with a client recently, and something really hit home for me during our conversation. For years I niched down to branding and marketing, and that has been my lane for years. However, over the last year, I realized that the problems I support female entrepreneurs through are so much bigger than needing a new brand or marketing strategy. It's not just about fixing things anymore. It's about this whole journey of reconnecting to your business, and creating a holistic approach to business strategy that allows you to get off the hamster wheel of hustle.

Picture this: You start your business because you're passionate about it, right? But as things pick up steam, you get so caught up in the day-to-day grind that you lose sight of why you started in the first place. Sound familiar? Suddenly, you're feeling like your business identity is a bit fuzzy, taking action feels more like a chore than a joy, and showing up, creating content, and marketing seem so overwhelming.

It's like standing too close to a mural. You're so focused on the small details that you miss the big picture entirely. But here's the thing: when you step back, when you really take a moment to breathe and reassess, everything begins to change including your perspective.

Stepping back is like hitting the reset button. Suddenly, you're not drowning in the nitty-gritty anymore. You're seeing your brand for what it truly is – a work of art, filled with all these amazing little details that make it uniquely yours. And guess what? Once you see the big picture, those little details start to make a whole lot more sense.

It's all about reconnecting – with your brand, with your purpose, with yourself. It's about rediscovering that spark that got you started on this crazy journey in the first place. And let me tell you, there's nothing quite like that feeling of clarity and purpose when it all clicks back into place.

So, to all my fellow women in business out there: don’t be afraid to take a step back. Take a deep breath. And remember why you started in the first place. Because when you reconnect with your brand's mojo, there's nothing you can't accomplish.