In order to be successful on social media media you have to be consistent, but you define your consistency so dedicate what you can. Being consistent on social media has allowed me to build my brand in ways I’ve never imagined. I’ve been able to stay consistently booked with amazing clients for over a year and a half, book speaking engagements, build an awesome online community, and more!
Here are three reasons why you need to be consistent on social media:
1. Consistency will allow your posts to perform better on social media.
Social media platforms look for and favor consistency. This means they prefer accounts that post regularly. You can choose what works best for you, from posting three times a week to three times a day, but you must develop your posting schedule and stick to it. When you post consistently, the algorithms will favor your posts and more people will see them. The good thing here is the fact that once you start posting regularly, you will likely see an increase in your engagement level which will help boost your posts for future engagement.
2. It establishes your brand as the go-to brand in your industry.
Consistently showing up and giving value is going to set you apart on social media, but this isn’t something that happens overnight. Utilizing different features within social media platforms like the stories feature on Facebook and Instagram or IGTV on Instagram allows your content to show up in many different ways to a wide range of people. When you consistently show up people begin to associate your brand with a certain topic. This then allows you to build your audience, serve them, and convert them from followers to buyers
3. Consistency gets you results.
When your audience trusts you they are more likely to buy from you. When they are happy with their experience they will begin to tell other people about your products and services. Here are a few strategies to help you get results:
Engage with your audience. Respond to their questions and comments on your page, and comment on their posts.
Have a reliable and trusted product. Be sure that it undergoes testing. This will ensure your customers and clients get consistent results from what you offer. This will also make it easier for them to promote it to their network.
Be transparent. Focus on building a relationship with your audience, and sharing your journey. Don’t be afraid to share your challenges, and show your audience that you’re real.
Bring value to your audience. Focus on solving a problem, and don’t be afraid to ask them questions.
Define what consistency looks like for you, create a plan of action, then execute. Remember, consistency is what ensures results in your business.