Have you thought about your mission?
Mission statements may seem overused and unimportant in the scheme of things, but a well-crafted one can help you focus your business. It can give you a framework for evaluating opportunities and deciding whether they fit your core business model and strategy. Mission statements also help you define your business and establish your brand, and it can help your employees focus their efforts and suggest ideas that fit with what you’re trying to do.
Before you can build a brand that your target audience trusts, you need to know what value your business provides. In essence, you’ll have to craft a clear expression of what your company is most passionate about.
The mission statement basically defines a purpose for existing. It will inform every other aspect of your brand building strategies, from your logo to your tagline, voice, message, and personality. Every aspect of your brand should reflect the mission.
Here are THREE reasons why your business must have a clear brand mission statement:
It sets your company’s direction
Mission statement is an incredibly important navigational tool when you are thinking about the future of your company. Smart business owners use this statement to remind their teams why their company exists. The mission statement serves as the foundation of any organization.
2. It gives your company a clear focus
Having a clear branding mission statement in your business will help you decide what is important to your brand. Your mission statement will serve as a reference point to determine whether the new endeavor fits your business model and is worth your time and energy. You do not want to confuse your audience, so strategic partnerships are VERY important.
3. It inspires your team
A clear mission statement will inspire your employees. Mission statements contain information about the purpose of the company beyond the desire to make money. It gives them a sense of significance and purpose. It creates a set of common values and behaviors that your team can use to guide their day-to-day work activities.
Be mindful of your mission statement during every step of building your company. It determines your beginning, your growth, and your future.
If you’re interested in gaining clarity be forming a powerful mission statement for your company or organization, CLICK HERE to contact me to help you get started!