Networking can be scary for a lot of people (I know it once was for me), but it can help your business tremendously. Networking was something I used to avoid, but I couldn't understand why. Once I dug deep to figure out why I avoided it, I realized it was because I wasn’t confident in my business. This isn’t the case for everyone, but it does play a huge role in why people don’t like networking. Today I want to share three reasons why networking is important.
1. Networking is all about building relationships, and getting to know others. Who knows you may make a new friend! We're all in this together, and can often share a lot of insight to help each other grow. You may even meet someone that offers a product or service you need for your personal or business life. Attending networking events is the perfect time to meet new like minded people. I have been able to meet and connect with some amazing individuals because of networking. Don't be afraid to step out of your comfort zone to make things happen.
2. Networking helps you gain more confidence in your business. It’s a great opportunity to talk about your business, and learn what aspects of your business people are most interested in. The more you talk about your business the more comfortable you become. If you aren’t prepared for a question someone asks you, then it gives you a chance to be prepared next time. It can be a little nerve-racking at first, but the more you do it the easier it will get.
3. Networking helps you get in front of your target audience. We have to admit this is one of the main reasons people network. You never know who’s in need of your product or service. Also, you never know who may know someone who needs your product or service. The more people you introduce your business to the more likely you are to reach someone in your target market.
It is important to have a positive outlook towards networking, because it will make it a lot easier. Think about how much it will benefit your business, and the possibilities that could come about. I can personally say that networking has helped my business tremendously, and I have met some amazing people along the way.