Establishing Brand Credibility is crucial to getting the customers and clients that you actually WANT. Let’s face it, you can sell your products and services all day everyday, but it doesn’t mean anything if you’re miserable and working with customers and clients who stress you out. Establishing Brand Credibility gives you the opportunity to get in front of your target audience, and actually make an impression. If you don’t have Brand Credibility, then it will be hard for your to get the sales you desire.
Please note, Brand Credibility is different from Brand Awareness. Brand Awareness is about getting the word out there, and Brand Credibility is about making your Brand noteworthy. It’s one thing when everyone knows your Brand, but when people look at your Brand as a trustworthy Brand it goes a long way.
Today I want to share with you THREE ways to establish Brand Credibility:
Make sure you are getting client testimonials or customer reviews. Your audience wants to know that you are a trusted Brand, and other people are buying from you. Make sure these testimonials give insight on what it is like working with you or purchasing from you. This will give your clients/customers confidence in knowing they will get exactly what they need from your Business.
Be sure to communicate what qualifies you or your Brand to offer the services that you offer, or sell the products that you sell. Whether it’s certifications, degrees, or experience your audience wants to know why they should be buying from you instead of other Brands. We have to be honest with ourselves, you’re not inventing anything new. There are hundreds if not thousands of Brands that do what you do, or something similar, so you need to be able to define what sets you apart from other Brands.
Partner with noteworthy Brands in your industry. This is also a great way to build Brand Awareness. There are many ways to partner with other Brands such as putting together an event, guest blogging, podcast features, etc. When partnering with other Brands it’s important to make sure that the Brand aligns with your Brand Values. Also make sure the Brand is in front of your target audience! There’s no reason to partner with a Brand that doesn’t align with what your Brand represents and who you work with.
Establishing Brand Credibility is not easy, but the rewards can be absolutely amazing. As you know building a business is not an overnight process, and building Brand Credibility is only a small fraction of that.
Whatever you do don’t give up. You got this!